Our Story

A senior woman's hand turning the pages of a book.

Family Insurance was founded in 1989 with the vision of offering the best coverage available to customers in British Columbia, through the most advanced automated policy delivery system in the business.

In 1999, Family joined Economical Insurance, one of Canada’s leading property and casualty insurance companies. In 2021, Economical became the first Property & Casualty insurance company to demutualize, bringing all of its subsidiaries together under its newly created parent company, Definity Financial Corporation.

Family Insurance is a managing agent of Definity, and together, we make one simple promise to our customers:

We’ll be there when you need us most. When the unexpected happens, you can count on us to take care of the details so you can get on with your life.

Whether you’re looking to insure your home or vehicle, we have you covered.

You can find our products sold through a network of independent insurance brokers in B.C.